Mobile advertisers create iPhone specific ad unit

Despite it's sluggish EDGE Network and lack of Flash support, the iPhone's javascript-enabled browser is the latest web developer's playground, and advertisers want to play kick-ball. AdMob has gotten so many requests to reach out to the iPhone users they have now created a special ad unit to do just that. Based on the overwhelming demand/hype and high price point of the device, companies assume that the users are a lucrative demographic worth targeting.

AdMob created an interesting ad that makes the connection between the advertiser (in this case Starbucks) and the dynamic location of the user. When you click on the ad, it slides to reveal a zip code input form. Entering your current location launches the iPhone's internal Google maps application and directs you to the nearest "triple-tall non-fat latte". Great....now I'm thirsty.

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iPhone leads to jump in Google mobile usage

Reuters reports that since the introduction of the iPhone Google has seen a 40 to 50% jump in the use of its mobile services.

"We are seeing more and more mobile activity," Marissa Mayer, Google's vice president of search products, told a Web marketing conference in Silicon Valley. "I think this is sort of a sign that people are becoming savvier with their mobile devices, and that there are better devices.  The technology curve is catching up," she told reporters after the presentation. "The phones are just better."