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It's the software, stupid...

Iphone Or wait -- is it the touchscreen interface? The feature set? Or is it just the absence of a totally confusing mix of buttons, scroll and push wheels, and disparate applications... Whatever the reason, the iPhone has the highest customer satisfaction -- 82% of users are "highly satisfied," versus 51% for the BlackBerry, next highest in the latest ChangeWave user poll.

After 18 months with a BlackBerry 7130C, I'm not surprised. I'm still struggling with the integration of the phone UI and function with the "smart" stuff that supposedly makes it a smartphone.

Let's see how this upcoming generation of iPhone clones fares -- and hope the handset manufacturers really get what it is that makes the iPhone experience not just a cool one -- but a deeply satisfying one.

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Blair Caplinger View Profile >>
Atlanta, Georgia, United States
Executive Creative Director, THINK

Robert Davis View Profile >>
Milton, Massachusetts, United States
Director of Strategic Services, THINK

Daniel Davenport View Profile >>
Atlanta, Georgia, United States
Director, THINKlab

Bryan Wills Atlanta, Georgia, United States
Director of Technical Innovation, THINK

Linnea McAlvin Atlanta, Georgia, United States
Director of Media, THINK


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