Still not on Facebook?

I'm surprised by how many people in our industry still haven't gotten their hands into social networking. Ok - maybe you can argue LinkedIn or Plaxo should count for something since they are in the largest growth market but that just isn't wide enough. While advertising on social sites is still being challenged by clients, the growth is undeniable and the changes in online behavior should be experienced first hand. You don't have to be a fan but you should understand the platforms and space for consumer-centric marketing strategies. Maybe the numbers will help push you to sign up, play around, and befriend the THINK team.

Facebook stats:

• Mean age: 32 (@plan, US 18+)
• More than 57 million active users
• An average of 250,000 new registrations per day

MySpace stats:

• Mean age: 38 (@plan, US 18+)
• More than 185 million registered users
• An average of 350,000 new registrations per day

LinkedIn stats:

• Mean age: 41 (@plan, US 18+)
• More than 16 million registered users
• An average of 65,000 new registrations per week

And don't forget there are so many other platforms worth playing around with, too.