Our latest THINKmail introduces some things interactive marketers should know about Agile, including
- A quick overview of Agile's origins and objectives
- An overview of what works – and what can be challenging about Agile for marketers
- An action plan for getting ahead of the curve
As we point out in the article, it's inevitable that IT organizations will push for Agile at some point and in some form – and essential for marketers to be driving some key pieces of the agenda. Marketers own the channel metrics, and they need to have a strong voice in how the organization commits to delivering the enabling technologies required to meet those numbers.
