Radiohead is after me lucky charms

With all the crap music out there today (you kids get off my lawn!) it is so refreshing to see groups like Nine Inch Nails and Radiohead give the entire music industry a run for their money using technology and creativity.

Case in point: The Create Your Rainbow video app which allows you to edit between 12 cameras that filmed a live Radiohead show and then view and share your edit with other fans.

I'm not sure if the big record labels will ever figure out what is happening here. Musicians making music and allowing their fans to help package and promote it wrapped in a bit of their own creativity. By giving a bit of creative control over your packaging to the end user, you give them a vested interest in spreading your message.

It's magically delicious. -B