Mobile video usage Q1 2007

NewTeeVee points to a Nielsen study on mobile video viewing for the first quarter of 2007.  Here are the highlights:

• Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function)
• The mobile video audience skewed somewhat older and male: 46 percent of the mobile video audience is 35 years or older and 54 percent of the audience is male.
• At least 7 percent of 18- to 34-year-olds viewed mobile video programming in the first quarter of 2007, while at least 25 percent used their mobile phone to connect to the Internet
• As of May 31, more than half, 55 percent, of primary users of video-enabled mobile phones lived in households with total incomes of $75,000 or above

The study indicates that the price point for mobile video is still too high for most users.

Power of ideas: 3G vs. A really useful phone

InStat uses global research to address what they're calling common "half-truths" about 3G adoption. This analysis reinforces what we tend to see as a common occurrence (typified by Gartner's hype cycle) -- the trip from  the "peak of inflated expectations" to the "trough of disillusionment" is often based on the difference between the "idea" of the technology itself, and the "idea" for use that takes hold in the marketplace. So a few  folks want video, but more actually want GPS directions in real time on their phones... again, we learn, it's not really about 3G -- it's about new ways for phones to be useful.

Are you in touch with the user-driven idea for the technology you're busy rolling out?